...You've Probably Also Experienced:
- Products shipped with lower quality than you’d accept yourself,
- Technical debt piling up until every new project feels slower,
- Deadlines missed and launches delayed,
- Shipments slipping and customers losing trust,
- Or teams burning out and leaving faster than you can replace them…
…and if you wonder why it keeps happening, this is the reason:
Your company isn’t good.
...The Proof...
- 88% of transformations fail, wasting billions in investment and momentum (Bain & Co).
- 77% of employees are disengaged, costing the global economy $8.8 trillion in lost productivity every year (Gallup, 2024).
- Toxic culture is the #1 predictor of attrition, driving nearly 10x higher turnover costs (MIT Sloan)
- Only 59% of employees trust their CEO (Edelman, 2024)
- Only 21% of U.S. employees strongly agree their leaders have a clear direction. Gallup (2023)
- Only 17% of workers rate their leaders as “highly effective.” Deloitte (2023)
These aren’t just numbers — they’re patterns of mediocrity. And mediocrity is expensive (not good).
...And What Have You Done About It?
- If you’re a leader, you may find yourself going along to get along — keeping things moving even when you know something’s broken. Change feels too costly, and silence feels safer.
- If you’re a contributor, you may feel like your voice doesn’t matter — like the system is too big to fight, and the best you can do is keep your head down.
That’s how mediocrity wins. Not because people don’t care — but because they stop believing they can do anything different.
There’s a Better Way — A Good Way
Good companies don’t just do the right thing — they outperform. They are more resilient, more innovative, and more profitable because they align culture and value with purpose. Not in words alone but action.
The Goodness Gap is real: companies talk about purpose, but don’t operationalize it. Good companies do — and that’s why they win.
Being good isn’t a trade-off with profit. It’s the surest way to achieve it.