GROWTH Loop
Change is not linear. The GROWTH Loop provides a dynamic, iterative approach that enables organizations to adapt, evolve, and grow sustainably. Each element—Guide, Realize, Optimize, Work, Transform, and Harness—contributes to creating lasting value.
Why It Matters
88% of transformation efforts fail to achieve their ambitions. (Bain & Co, 2024) This failure is often due to disconnected strategies, rigid cultures, and a lack of alignment between values and behaviors.
At GoodCo, we bridge this gap by focusing on patterns of behavior that drive meaningful, measurable change.
Learn More: Unlocking Sustainable Change with the GROWTH Loop
Measuring Your GROWTH
Change isn’t just about intent—it’s about results. The GoodCo Performance Index (GPI) provides real-time markers for your company’s progress, ensuring that your GROWTH is not only directional but measurable.
While the GoodCo Compass helps you navigate what it means to be a good company, the GPI helps you track how well you’re moving toward it. Built on key behavioral measures—like psychological safety, collaboration breadth, and response to change—GPI aligns with the GROWTH Loop, turning qualitative shifts into quantifiable insights.
With GPI, you’ll see where your organization thrives, where it’s stuck, and how small shifts in behavior lead to lasting change. Because what gets measured shapes what gets done.
Learn More: Measuring What Truly Matters
Good Partnership
Our approach is collaborative, customized, and designed to meet you where you are. Through the GROWTH Loop, we guide your organization through a structured yet adaptive process that ensures meaningful and measurable change. Here’s what you can expect:
1. Discovery: Using the Guide element of the GROWTH Loop, we assess your current state through the GoodCo Compass and GPI, identifying strengths, opportunities, and areas of tension.
2. Design: Leveraging the Realize and Optimize elements, we co-create strategies and interventions tailored to your unique challenges and goals, aligning with your organization’s culture and values.
3. Delivery: The Work and Transform elements drive iterative cycles of experimentation, feedback, and pattern development, ensuring progress is both measurable and sustainable.
4. Durability: Through the Harness element, we embed tools, practices, and behaviors into your organization, empowering your teams to continue thriving independently.
The GROWTH Loop ensures that every step of our partnership is intentional, iterative, and aligned with your organization’s long-term goals.
Continue Your Journey
Goodness doesn’t happen by accident. Let’s talk about how we can partner to achieve Good GROWTH for your organization — building the patterns that create both profit and purpose.
Every day you wait, anti-patterns deepen. Let’s work together to grow the right ones — and make your company good for people, performance, and profit