Good GROWTH
GROWTH Loop
88% of transformation efforts fail to realize their ambitions. This press release from Bain & CO points to the flaws with the change processes being used. The GROWTH Loop changes how we change. At GoodCo we Guide our partners through personal and professional growth, where they Realize their cultural impact so we may Optimize value generation as we Work through experiments to Transform the organizational behaviors that keep us from being good and Harness the collective power of all these loops.
GROWTH starts with Your Loop...
Humility is the prerequisite of learning and our work together cannot succeed without this. Our own loop is our greatest strength or our worst enemy. We guide you through this powerful journey of self-reflection.
...and your role in the Culture Loop
Once our partners know how their loops are impacting themselves they begin to realize how they impact the Culture Loop. Much like your own loop, patterns of behavior emerge influencing you to adapt and reinforce the culture.
"Culture eats strategy for breakfast." - Peter Drucker
Many of us have heard this quote but do not know of the mechanisms at play. It is the Culture Loop that produces the Value Loop through org debt. This debt is the hill we climb to generate value. It increases costs and decreasing revenue and impacting the motivation for change. Our focus is to optimize value through good behavior.
The role of a leader
Every leader plays a significant role in shaping culture through your own patterns of behavior. One of the most effective patterns you can embody is creating and holding space for change.
Appreciating complexity
When our partners understand culture's impact on value the work of change can begin with the Experiment Loop which is designed to relieve tension through the disruption of anti-patterns and development of cultural patterns of behavior. Change isn't momentary and it isn't simple. It is continuous and complex.
When we appreciate complexity we understand that best practices only exist in obvious (simple) domains. What works best for one company may not work for another. Our response then is to maintain optionality in the practices and specificity in the patterns in order to transform.
Change via experimentation
Our coaches guide you and your teams in safe-to-try experimentation to determine which practices best achieves the GoodCo Compass patterns in your company. This loop is intended to remain as a practice used to harness GROWTH to become and maintain the good.
HOW WE PARTNER
WORKSHOPS
CONSULTATION
CONSULTATION
Immersive sessions that build foundational awareness of current patterns within your organization. Through facilitated exercises, we help uncover and recognize existing behaviors and mindsets, setting the stage for intentional change.
CONSULTATION
CONSULTATION
CONSULTATION
Tailored guidance focused on diagnosing patterns and designing experiments that introduce new, desired behaviors. Consultation bridges strategy and execution, aligning actions with the GROWTH Loop to support impactful transformation.
COACHING
CONSULTATION
COACHING
Ongoing support that reinforces new patterns through continuous feedback and adjustment. Coaching fosters individual and team growth, ensuring sustained progress and alignment with your transformation goals—whether you aim for certification or simply need change management support.