About Us

At GoodCo, we believe companies can be both profitable and good—creating value for shareholders, employees, customers, and society alike. Our mission is to guide organizations toward this balance, fostering cultures that thrive on collaboration, resilience, and purpose.

The world of work is changing. Businesses that embrace this transformation will not only outperform their competitors but also contribute meaningfully to a better world. GoodCo exists to make that transformation possible.

GoodCo was founded with a simple but profound idea: that companies can be forces for good without sacrificing performance. Our approach is built on decades of experience across industries, paired with deep research into what makes organizations truly thrive.

Through the GoodCo Compass and GROWTH Loop, we’ve created a framework that enables companies to evolve sustainably and profitably, ensuring every stakeholder benefits along the way.

What began as a vision is now a reality, helping companies large and small navigate complexity, align purpose with action, and achieve results that matter.

We are a collective of leaders, thinkers, and doers who bring diverse expertise to every partnership. With backgrounds spanning consulting, engineering, product management, organizational design, and cultural transformation, our team is committed to equipping your organization with the tools to succeed.

Our Founder and Managing Director, Michael Woodley, spent a career leading engineering, product development, and transformation efforts before founding GoodCo.

With deep expertise in strategy, cultural transformation, and value-driven leadership, Michael helps organizations shift from rigid, fragmented structures to resilient, high-performing systems. His approach is informed by decades of experience across industries and a commitment to making businesses both profitable and good.