About Us

As a public benefit company, GoodCo exists to improve the world of work. Whether it's dealing with the impacts of integrating AI or developing a high performing team. From operationalizing strategy to outcome-driven digital transformation to adaptive ways of working or putting the "H" back in HR. We help you achieve greater value generation through people for people.

"Culture eats strategy for breakfast." Did you ever think about what that really means? What is culture? When did it become a buzzword that triggers eye-rolls? Not only do we define what it is, we teach you how to be purposeful in building your ideal culture yourself. An optimal mix of art and science.

Our team consists of experienced coaches with diverse backgrounds and areas of expertise. Recovered workaholics in industry that know first hand the challenges our clients face. We used to be them! We learned what works and what doesn't and walk the talk. We are coaches, leaders, and practitioners. Passionate about helping your organization become a GoodCo.