About Us
Our Purpose
Our Purpose
Our Purpose
At GoodCo, we know that companies are more profitable when they are good — creating value for shareholders, employees, customers, and society alike. Our mission is to guide organizations toward this reality, fostering cultures that thrive on collaboration, resilience, and purpose.
The world of work is changing. Businesses that embrace good
At GoodCo, we know that companies are more profitable when they are good — creating value for shareholders, employees, customers, and society alike. Our mission is to guide organizations toward this reality, fostering cultures that thrive on collaboration, resilience, and purpose.
The world of work is changing. Businesses that embrace goodness will not only outperform their competitors but also contribute meaningfully to a better world. GoodCo exists to enable this.
Our Story
Our Purpose
Our Purpose
This understanding became the foundation of GoodCo, founded with a simple but profound idea: that companies can be forces for good without sacrificing performance. Our approach is built on decades of experience, paired with deep research into what makes organizations truly thrive and proven in real-world partnerships across industries.
Thr
This understanding became the foundation of GoodCo, founded with a simple but profound idea: that companies can be forces for good without sacrificing performance. Our approach is built on decades of experience, paired with deep research into what makes organizations truly thrive and proven in real-world partnerships across industries.
Through the GoodCo Compass and GROWTH Loop we’ve created a framework that enables companies to evolve sustainably and profitably, ensuring every stakeholder benefits along the way.
What began as a vision is now a reality, helping companies large and small navigate complexity, align purpose with action, and achieve results that matter.
Our Team
Our Purpose
Our Team
We are a collective of leaders, thinkers, and doers who bring diverse expertise to every partnership. With backgrounds spanning consulting, engineering, product management, organizational design, and cultural transformation, our team is committed to equipping your organization with the tools to succeed
— and to leaving behind the capabil
We are a collective of leaders, thinkers, and doers who bring diverse expertise to every partnership. With backgrounds spanning consulting, engineering, product management, organizational design, and cultural transformation, our team is committed to equipping your organization with the tools to succeed
— and to leaving behind the capability to keep succeeding long after we’re gone..
Our Founder and Managing Director, Michael Woodley, spent a career leading engineering, product development, and transformation efforts before founding GoodCo.
With deep expertise in systems, strategy, cultural transformation, and value-driven leadership, Michael helps organizations shift from rigid, fragmented structures to resilient, high-performing systems. His approach is informed by decades of experience across industries and a commitment to making businesses both profitable and good.