Good Company
What is a good company?
A company that is guided by a moral compass and embodies virtuous patterns of behavior in the pursuit of a product or service of value.
The GoodCo Compass is our response to the pathological and bureaucratic cultures that plague our society. Each direction of the compass designed to guide companies towards the good.
Care
Patterns in how we treat each other: prioritizing the well being and satisfaction of our employees and customers.
Community
Patterns in how we build relationships: fostering inclusivity and mutual support among all stakeholders.
Commitment
Patterns in how we dedicate ourselves: maintaining ethical leadership, long term vision, and employee development.
Change
Patterns in how we grow: embracing innovation, adaptability, and continuous improvement to stay competitive.
Good Guidance
GoodCo Compass Detail
Each direction of the GoodCo compass should not only guide a company in being good but also proven to increase value generation. Take our 2 minute survey below to find out how good your company is.
Motivations for Good
Financial
Reputational
Reputational
To increase or protect revenue and avoid or reduce costs.
Reputational
Reputational
Reputational
Due to social pressure or to right a wrong.
Reflectional
Reputational
Reflectional
A recognition that business as usual cannot continue.
Doing good is profitable
As cited in the compass detail and chart above, in every financial measure it has been proven that good cultures perform much better than their competitors. Yet even when it is known that doing good is profitable it is not essential enough to motivate change.
How do you know a company is good?
The GoodCo logo that you see here is a signal to consumers that the company has been certified as a good company. The consumer now has the confidence that their money is not going towards a company that doesn't represent their values.
Good Partnership
Working together for good
It all starts with social awareness. This awareness creates reputational and financial motivation and a recognition of GoodCo that leads to an assessment using the GoodCo Compass identifying the top patterns in each direction along with the anti-patterns that require disruption. This occurs during the change that our partners experience with until they are GoodCo certified with a 90% score or higher. The relationship with GoodCo, the change experienced and certification leads to increased value generation and better lives for their employees, customers and shareholders. Contributing to a better world for all.